Nicole Nehama Auerbach





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The latest news! Pat Lamb and I have created a new law firm, ElevateNext, to work alongside the globally acclaimed law company Elevate to revolutionize the delivery of legal services to law departments. Our corporate matters are handled in ElevateNext, while our civil rights and matters for individuals remain in Valorem. 

It's been  nearly 10 years since I left my comfortable BigLaw partnership position of 15 years and started Valorem Law Group. Other than minor tweaks, my old bio has been largely unchanged. Not a great example for someone who considers herself a change agent.  It's time to write a new bio, but where to begin?

There is a saying attributed to Thomas Edison that I am fond of: "Vision without execution is hallucination." When we built Valorem in 2008 to give clients an alternative to the dreaded billable hour, we were certainly visionary (and perhaps hallucinating a little as well). Without question, since no one was talking about alternative fee arrangements at the time, it was a leap of faith of utmost proportions. Only time reveals if you will crash and burn or soar. That I'm writing this bio nearly 10 years in tells me we at least made the clouds.  When we were named one of the "Top 22 Firms Delivering Alternative Fee Arrangements" in 2016 along with firms like Bartlit Beck, Kirkland & Ellis and Seyfarth Shaw, it certainly validated the leap we took to make alternative fee arrangements mainstream. 

There are so many lessons learned that we always say we are going to write a book. Until we do, here are a few that explain the foundation of Valorem and who I am:   
  • Clients care about results, not hours. Quality, not quantity. More is not always more.
  • Clients want shared risk, diversity and efficiency, they don't (always) want lawyers who boil the ocean to make a cup of tea. 
  • Budget certainty is imperative. Clients not only demand it, they deserve it.
  • Using a discounted hourly rate is not an alternative fee.
  • Today, nearly every firm in America says they use alternative fees, but for so many, they simply reverse engineer a billable hour estimate and then add a “cushion.”  We call this "wolves in sheeps' clothing." Don't be fooled.
  • Although the litigation process is by its nature adversary, neither clients nor judges appreciate opposing parties fighting over every single thing in a case. You can vigorously advocate for you client while being civil and respectful.  Bulldogs be damned. Civility (usually) fosters efficiency and often better results.
We draw on our experience from successfully handling hundreds of cases using AFAs in courts and arbitrations across the country. On every case, that means: 
  • defining what “victory” looks like with our clients at the beginning, and in writing;
  • providing our Value Adjustment Line to allow clients to change the invoice to reflect the value of the services received (seriously? um, yes); 
  • doing detailed After Action Assessments on every matter to identify valuable               “lessons learned” that we share with our clients.
The cases I handle at Valorem and ElevateNext are the same types that I handled when I was in BigLaw, but now, I litigate differently.  My cases include breach of contract, fraud, legal malpractice, defamation, copyright infringement, civil rights actions and more, for plaintiffs and defendants. Our focus since starting Valorem, and now at ElevateNext as well, is on results, not hours.  Outcomes, not sausage making.  

I am most proud of helping exonerate and then winning a $13.4 million verdict after a 5 week jury trial for a client who was wrongfully convicted of a crime he did not commit. No offense to my corporate clients, but righting such an egregious wrong was something I will look back on with pride for the duration of my career (my life, actually).  

I love flexing my creativite muscle at Valorem and ElevateNext.  I created our Second Opinions practice and helped launch our AFA consulting practice. I also created our "Lunch with a Cool Person" series -- where we invite cool people over for lunch and a barrage of questions about how they got to where they are in life. (They leave with a "Yup, I'm Cool!" mug and a fully belly.

I've been humbled to be named a "2019 Notable Gen X Leaders in Law" by Crain's Chicago Business and one of the "Most Influential Women Attorneys in Chicago" by Crain' Chicago Business in 2017, and by the honors that have been given to me (see the sidebar -- shameless plug) for my work (which isn't really work, since I am one of the few lawyers who can honestly say she likes what she does (on most days)). Since 2008, I’ve learned there is no challenge our firm cannot successfully take on and no people I put my faith in more than those I call partner. As my partner and Valorem and ElevateNext co-founder, Pat Lamb, often says, “Our worst day at Valorem is still better than our best days at our old firms.” 10 years in, that still holds true even though I loved my BigLaw experience (shocking, but true).

What will the next 10 years bring?  With ElevateNext, undoubtedly more productive change, trailblazing and further validation of our original leap of faith. We are, after all, rebels at our core and the legal industry is simply still too complacent and content with "because that's how it's always been done before."  I am grateful for those colleagues, clients and friends of the firm who have been in the trenches with us. Who knows, when I revise my bio again, it might be from our Valorem/ElevateNext rocket ship. Elon Musk -- does Mars need help with its law department?